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All about What is SEO? | Search Engine Optimization and How Does it Work?

All about What is SEO? | Search Engine Optimization and How Does it Work?

What is SEO? | Search Engine Optimization

What is SEO? Watch this easy-to-understand Video to help you or your clients have the SEO (Search Engine Optimization) process explained. 

Want to know how to improve your SEO and Search Engine Optimization? Hire Web Design and Company, a local SEO and Online Marketing Company based out of St Louis, MO.  Web Design and Company is dedicated to providing high-quality marketing services to local St Louis businesses. Our company was formed to help people get REAL results from their St Louis Online Marketing, rather than just pay a monthly fee for little or no return on investment.

Web Design and Company has seen over 2,000% growth in our client list over the past year by providing real results and being willing to help our clients at every turn. We were recently voted as one of the 50 Fastest Growing Companies in St Louis by SBM (St Louis Small Business Monthly) and have multiple 5-star ratings on Google. We are rated in the top 100 community members on MOZ and are in discussion to partner with the largest provider of online data tracking. 

Our team is made up of passionate, forward-thinking geeks and marketing enthusiasts who have dedicated their careers to helping other businesses succeed through search marketing.

How Does it Work? | Search Engine Optimization

Are you finally ready to tackle SEO and increase traffic to your site? we'll cover what SEO is and how you can use it to increase traffic to your blog. 

In a recent survey, many of you asked us to create content that will help you increase traffic for your website. One of the best ways to do that is to optimize your site for search engines and in this series, we'll cover everything you need to know to get started with SEO and by following the tips in this series, you could easily add 1,000 more visitors to your website in a month. 

So let's dive in. If you've done research on how to increase traffic to your website, you've probably seen everybody talking about "Improve your SEO" on your site but what does that really mean? Seo stands for Search Engine Optimization or just how easy it is for Google to find your website. Now there are several different search engines out there. You have things like Bing and Yahoo, Yandex but 90% of searches are done on Google.

So that's usually what we're talking about when we say search engines and basically, search engines just go out and scour the web to find pages and index them in their catalog. It's very similar to when you have a book and at the end of the book, you have an index where it tells you where everything was talked about and the location.

That's pretty much Google and their indexing system as well on the web in the cloud. 

Roles of SEO | Search Engine Optimization?

  • The site, web-based media, and content improvement
  • Overseeing site content
  • Assembling and sustaining an internet-based local area
  • Arranging backlinks
  • Website design enhancement technique
  • Crusade association and arranging
  • Site observing and client examination
  • General computerized advertising project the executives
  • Keyword research
  • Market analysis

What is On-page and off-page SEO | Search Engine Optimization?

In which we'll discuss the major difference between on-page and off-page SEO 

What is on-page SEO | Search Engine Optimization?

What exactly is on-page SEO how does this technique come into existence on-page SEO basically refers to everything that you can do on your website to help search engines understand your site and improve the chances that you will rank high for your target keywords.

When I say the content that is present on your web page it actually means that you can use the keywords strategically in your website's content or keyword optimization title tags meta description search engine friendly URLs header tags internal linking and anchor text all of these come under on-page optimization.

It also includes XML sitemap as well and also website performance can be measured using this on-page see your techniques.

What is off-page SEO | Search Engine Optimization?

What exactly is off-page SEO or off-page optimization so I think you guys must have understood what exactly is on-page now talking about off-page I think you guys can contradict both of this on-page is something which is present on the page and off-page is something which is not present on the page it refers to all the actions you can take off your website to establish Authority and help boost your site's ranking.

This includes links from other websites guest blog posting on social media or writing forums all of these come under the category of page SEO or off-page optimization.

So when I say off-page optimization backlinking is something that is more important. So what exactly happens here why exactly do we need off-page optimization in our company.

Off-page largely consists of link building through different approaches such as guest blogging outreach participating in forums leaving valuable comments and so on so all these together constitute a good digital marketing strategy other aspects such as social amplifications reviews and Brian mentions also play an important role when it comes to off-page signals.

Top Best Free SEO Tools  | Search Engine Optimization

favorite SEO tool right now. And did I mention that they’re all free? Well, they are.

Now, to be clear: this isn’t just a list of tools. That’s not super valuable. Especially for a video.

So what I’m going to do in this video is show you how to get the most out of the SEO tools that I talk about. Including how I personally use each of them.

For example, one of the tools on the list is called Seed Keywords. This is one of those tools that a lot of people sleep on. But to me, it can be SUPER valuable. That is if you know how to use it. And at the beginning of the video, I show you how to use this free SEO tool the right way.

It’s the same story for the other tools on my list, including Exploding Topics, The Google Search Console, and more. 

For each of the tools, I’ll show you what each tool is. And what it does. But I’ll also give you tactical ways to squeeze the most value out of each one.

The Future of SEO | Search Engine Optimization?

Discuss the future of SEO. They talk about the changes they’ve seen in the past decade and anticipate what’s next for SEO. Find out if HTML knowledge will be necessary for the future of SEO will still be relevant, and more!

Google SEO process | Search Engine Optimization?

The SEO process

This video explains the SEO process and the steps you need to take in order to optimize your website, including:

  • discovering what words or phrases people use to search for your products or services
  • improving the content on your site.

How to choose keywords | Search Engine Optimization?

Choosing keywords is the cornerstone of successful search engine optimization. In this video, we’ll discuss:

  • why you need to do keyword research
  • the difference between short tail and long-tail keywords
  • what to consider when selecting keywords.

Setting realistic SEO goals | Search Engine Optimization?

Setting realistic goals for organic traffic and assessing them with measurements that matter will help you strengthen your SEO strategy. In this video, you’ll learn:

  • how to define success
  • how to select measurements that matter
  • what tools can help?

Google SEO more:

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